At a glance
Data as of Nov 6, 2026
The numbers
- Instagram followers
- Grew from 20K to 44.6K in a year.
- Total views
- 137 reels · Jun 2025 – Oct 2026
- Like rate
- Industry average: 2–3%.
- 2–3× the industry average.
About
This isn't lifestyle content. It's a point of view.
A thoughtful, critical voice on what younger millennials and older Gen Z are going through.
I make videos that question what we take for granted: relationships, money, solitude and how we grow. I'm based in New York, doing an MBA at Columbia after years as a product manager in Latin America and Europe. I keep it straight, no formulas, for a generation that wants to understand, not just scroll.
Salga. Explore. Piense. No todo es como parece ser. Repetir lo mismo no trae diferentes resultados. Sea curioso. Exija lo justo. Elija ser libre. Observar, reflexionar, compartir. Sí. Fac si facis.Get out. Explore. Think. Not everything is what it seems. Doing the same thing won't bring different results. Stay curious. Demand what's fair. Choose freedom. Observe, reflect, share. Yes. Fac si facis.
Pillars
- Let's talk about →relationships
- Let's talk about →personal growth
- Let's talk about →solitude
- Let's talk about →money
Audience
Age
Gender
Most active
6–9 pm ET
When the audience is most active.
Countries
Cities
Bogotá · Mexico City · New York
Performance
- Views per reel (median)
- Half of my reels beat this number. With 44.6K followers, almost the entire audience watches every reel.
- Reels over 100K views
- Out of 137 reels, one in every 7 breaks 100K.
- Engagement
- 22.2K of the 175K accounts reached interacted over 90 days.
- Per reel, ~4.6% of my followers like or comment. The average for 10K–50K accounts is 0.54% (HypeAuditor 2026).
Featured reels
Brands
30+ brand partnerships. Some of the biggest:
Formats
Straightforward pricing.
Six ways to work together.
- 01
Integrated reel
Posted on Instagram and TikTok.
COP 1,500,000
- 02
Story
Posted on Instagram and TikTok.
COP 500,000
- 03
Story burst
Four back-to-back stories.
COP 1,000,000
- 04
Ad video
A video made for the brand's paid media.
COP 2,000,000
- 05
Event appearance
I attend and cover it in stories.
COP 2,000,000
- 06
Event talk
Talk, panel or interview.
COP 2,000,000
Prices in Colombian pesos (COP).
Contact
- [email protected]
- @santiagoperico_
- TikTok
- @santiagoperico
- Location
- New York